Catering Menu Optimization

Your catering menu is one of the most important pieces of marketing collateral that your brand has to create incentive for new customers to try your products.

What you'll learn


Ensure your menu speaks to the needs of your B2B catering customer. Your menu also needs to ensure great food quality, appropriate portioning, easy operation execution and profitable margins.

Key Topics:

  • How to optimize your restaurant menu for catering
  • How to price your catering menu to increase your bottom line
  • How menu optimization works with production, packaging and distribution methodologies
  • How to ensure that your food meets the expectations of B2B customers
  • How to use your catering menu as an additional marketing opportunity for your brand

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