The 5 Steps To Implementing A Catering Bonus Program

Learn how to improve your catering sales atmosphere with practical steps.


This is a question we get all the time. The answer is that it varies by brand because of the difference in things like store locations, company structure, how the sales team is managed within the organization, and plenty of other factors. There is no definitive answer in terms of what percentage you should bonus your sales team, however: there is a systematic approach that can be taken and needs to be taken.
Why? Because let's face it, if we want optimal results we need to compensate professional sales people! We’ve taken the approach of setting a system wide catering sales goal utilizing a 5 step process to formulate the right sales compensation for your brand.  

In this webinar we will address:

  • Why & Who to Incentivize
  • Ranking Systems
  • Capacity Levels
  • Setting Sales Goals
  • Sales Territories
  • Calculating The Bonus
  • Setting A Strategy
  • Q&A 

Join faculty experts Lisa DeFeo Bass and Tracy Avolio along with Catering Institute founder Erle Dardick for this free webinar! Sign up to receive a recording of this webinar sent to you directly.

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